Digital marketing consulting + fractional CMO
Better marketing. Stronger pipeline.
I help B2B, SaaS, and ecommerce businesses connect their strategy, websites, content, and campaigns to the results that matter.
Senior-level strategy. Hands-on execution. One point of contact.
15 years in digital marketing and analytics.
Experience backed by results
From my work at SGS Maine Pointe.
Selected results from my in-house role as Global Head of Digital and Marketing.
What I help with
The big picture.
The work that makes it happen.
A clear plan is important. So is having someone who can build the page, launch the campaign, and make sense of the numbers.
Strategy & fractional CMO
Get focused priorities, a practical marketing plan, and senior leadership without building a full department.
Lead & demand generation
Connect SEO, paid media, email, and campaigns to the right audiences and a healthier sales pipeline.
Websites & conversion
Build or improve websites and landing pages that make your value clear and make the next step easy.
Content & creative
Turn what you know into useful content, case studies, video, and design that support the customer journey.
Analytics & audience insights
Understand who you’re reaching, where people drop off, and which efforts deserve more attention.
Automation & marketing operations
Bring your CRM, email, reporting, and follow-up together so good opportunities don’t get lost.
Selected client work
Different businesses.
Practical marketing.
From a complex SaaS offering to a local service business, the work starts with understanding what customers need to see, know, and do.
SaaS + energy
Distributed Energy Clearinghouse
Marketing leadership across the website, positioning, content, video, and demand generation for a distributed energy analytics platform.
B2B ecommerce
W.B. Mason
As Senior Manager of Web, Digital, and Ecommerce, I led digital strategy, website improvements, SEO, and UX optimization, working across marketing, creative, IT, and sales to improve the online buying experience.
Working through something similar? Let’s compare notes
A little about me
Senior enough to set direction. Hands-on enough to get it done.
I’m Ariel, the person behind Marketwitz. I bring experience across B2B, B2C, and ecommerce, with past roles at Maine Pointe, Paytronix, W.B. Mason, and Gummicube.
I like connecting the creative work to the numbers. That means understanding the audience, making the message clear, improving the experience, and knowing what actually contributes to growth.
When we work together, you work directly with me on both the plan and the execution.
More about my backgroundThe right level of support.
A clear starting point
A focused review of your website, demand & lead gen, marketing, and measurement, followed by a practical plan for what to tackle first.
A defined project
A strategy refresh, campaign launch, content initiative, or reporting improvement with a clear scope and deliverables.
Ongoing partnership
Fractional marketing leadership and hands-on support to keep the strategy, execution, and measurement connected.
Let’s talk
What needs to work better in your marketing?
Tell me a little about your business, what you’re trying to improve, and where you could use a hand. We can start there.