Tried & true marketing
Consulting for lead & demand gen, digital, ecommerce, web, audience insights, and analytics
A little about me
My name is Ariel Mathiowitz and what you’ll get from me is long-lasting impact. Since stepping into a digital leadership role in 2013, the strategies and systems I’ve built have stood the test of time.
I have lead digital, growth marketing, and ecommerce strategies, focused on demand generation, SEO, paid media, content, conversions, and the pipeline.
At previous companies, I drove a 328% increase in web leads and a 294% lift in pipeline contribution, helped build an add-to-cart rate of nearly 40%, and held senior roles leading campaigns, automations, programs, and databases.
From both a technical and creative perspective I bring vision, hands-on execution, leadership, and a clear focus on what drives results.
What I do
Web Dev & Design
Create an automated, lead-generating website with minimal upkeep.
Lead & Demand Gen,
SEO & SEM
Create strategies to increase conversions and drive revenue to the pipeline.
Audience Insights,
UX & Analytics
Let the data drive the visuals and user experience.
Graphic Design, Video & Photography
Facilitate creative processes of eBooks, case studies, web graphics, tutorial videos, brand videos, and general photography.
Content Marketing & Management
Create demand, attract new visitors, and manage databases & CMSs.
Strategy & Leadership
Digital solutions for startups , and companies as small as 50 employees to as large as 98,000.
Newest Client
Company: Majestic Restoration
Industry: Home Renovation
Objectives:
Overhaul Website.
Build digital awareness.
Create simple lead-gen engine.
Spotlight Client
Company: Distributed Energy Clearinghouse
Industry: SAAS and Energy Consulting
Objectives:
Launch SaaS website, digital channels, paid media, and content marketing strategy.
Develop overview and tutorial videos on SaaS platform.
Oversee lead & demand gen.
Past work
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Maine Pointe
Refresh dated brand, upgrade stale marketing & sales collateral, launch inaugural digital strategy, overhaul website
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Paytronix
Lead generation, SEO, SEM, content marketing, design strategy, UX, CRO
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W.B. Mason
Content & design strategy, SEO, UX, content management, analytics, YouTube
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Brafton
Content marketing, SEO, content strategy
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WB Interiors
Lead generation, content marketing, UX, SEO, photography, Youtube
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JVPoolPros.com
Web development, design, lead gen, and content management
The Process
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Blueprint
Understand your objectives to create an action plan
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Design
Take you through iterations of designs, drafts, and templates
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Deliver
Execute a functionally sound digital experience
Service details
Providing you with any and all of the following:
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This includes content creation, SEO implementation, and delivery into your content management system.
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Marketing material delivered to you includes: PDFs, slideshows, eBooks, banners, web graphics, brochures, and more.
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This service includes a scrub of your website, analytics review, opportunities for SEO growth, SEM/paid media best practices and implementation, and content recommendations for current and future pages.
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Web design services include custom layouts, responsive design, UX/UI optimization, content placement, and revisions to align with brand goals and user needs.
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This service primarily includes coding for HTML/CSS, Javacsript, unique functionality, and customization of your CMS (e.g. Hubspot or Wordpress).
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This service is typically included as part of a larger website or digital project. Please contact me for more information.
How many page templates does your website need?
Templates can be used to create many website pages. The following are the general website types that may fall into a template range:
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Common for small businesses, law firms, consultants, or local services. Typical templates include Home, About, Services, Blog, and Contact.
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Suitable for mid-sized businesses, real estate agencies, or medical practices. Includes additional pages like Case Studies, FAQs, Testimonials, and Team.
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Used by e-commerce websites, educational institutions, or SaaS companies. Features templates for Products, Pricing, Resources, Careers, and Support.
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Ideal for enterprise businesses, media companies, or global brands. Includes advanced templates like Regional Pages, Subcategories, Complex Dashboards, and Interactive Tools.
Get in touch.
Have a project, idea, or challenge you'd like to discuss? Whether you're looking to amplify your digital presence, optimize your marketing strategy, or explore new opportunities for growth, I’m here to help.