Digital marketing consulting

Better marketing. Stronger pipeline.

I help B2B, SaaS, and ecommerce businesses connect their strategy, websites, content, and campaigns to the results that matter.

Let’s talk about your business Build Your Marketing Plan

Senior-level strategy. Hands-on execution. One point of contact.

Ariel Mathiowitz, Digital & Marketing
Ariel Mathiowitz Your strategist. Your hands-on partner.

Strategy, execution, and analytics under one roof.

Marketing Function Planner

Tell us about your business

Give us what you know. The planner will use your business model, resources and goals to create a practical starting point for your marketing and digital function.

Choose based primarily on how you acquire and monetize customers.
Revenue helps us put your overall marketing investment into better context. You may leave this blank.
i

You do not need to know both budget and staff size. If you know your budget but not how many people you need, leave Staff blank. If you know your team size but not what the marketing budget should be, leave Budget blank. Enter both if you want us to evaluate whether staffing and spending are reasonably aligned.

This is your total annual operating budget across all marketing programs, channels and priorities, not the budget for one campaign or objective. Include areas such as paid media, technology, agencies, content, creative, events and web. Exclude full-time employee salaries. Leave blank if you want the planner to estimate it.
OR
Leave blank if you want the planner to estimate team size. Enter 0 if you currently have no full-time internal marketing staff.
5. What do you need marketing to accomplish? (optional)
Choose all that apply, or select the complete-strategy option if you want the planner to recommend your priorities for you. Selected goals influence the overall budget allocation, but essential marketing functions will still receive funding.
External resources can materially change how many specialties need to sit in-house.

Experience backed by results

From my work at Maine Pointe.

+328% Increase in digital leads
+294% Increase in pipeline revenue
+100% Increase in web-sourced closed deals

Selected results from my in-house role as Global Head of Digital and Marketing.

What I help with

The big picture.
The work that makes it happen.

A clear plan is important. So is having someone who can build the page, launch the campaign, and make sense of the numbers.

Strategy & execution

Get focused priorities, a practical marketing plan, and senior leadership without building a full department.

Lead & demand generation

Connect SEO, paid media, email, and campaigns to the right audiences and a healthier sales pipeline.

Websites & conversion

Build or improve websites and landing pages that make your value clear and make the next step easy.

Content & creative

Turn what you know into useful content, case studies, video, and design that support the customer journey.

Analytics & audience insights

Understand who you’re reaching, where people drop off, and which efforts deserve more attention.

Automation & marketing operations

Bring your CRM, email, reporting, and follow-up together so good opportunities don’t get lost.

Selected client work

Different businesses.
Practical marketing.

From a complex SaaS offering to a local service business, the work starts with understanding what customers need to see, know, and do.

Distributed Energy Clearinghouse website project, shown in the Marketwitz portfolio

SaaS + energy

Distributed Energy Clearinghouse

Marketing leadership across the website, positioning, content, video, and demand generation for a distributed energy analytics platform.

  • Digital strategy
  • Website
  • Content + video
  • Demand generation
W.B. Mason logo

B2B ecommerce

W.B. Mason

As Senior Manager of Web, Digital, and Ecommerce, I led digital strategy, website improvements, SEO, and UX optimization, working across marketing, creative, IT, and sales to improve the online buying experience.

  • Ecommerce strategy
  • Website + UX
  • SEO + content
  • Analytics + testing

Working through something similar? Let’s compare notes

A little about me

Senior enough to set direction. Hands-on enough to get it done.

I’m Ariel, the person behind Marketwitz. I bring experience across B2B, B2C, and ecommerce, with past roles at Maine Pointe, Paytronix, W.B. Mason, and Gummicube.

I like connecting the creative work to the numbers. That means understanding the audience, making the message clear, improving the experience, and knowing what actually contributes to growth.

When we work together, you work directly with me on both the plan and the execution.

More about my background

The right level of support.

Find the priorities

A clear starting point

A focused review of your website, demand & lead gen, marketing, and measurement, followed by a practical plan for what to tackle first.

Get something built

A defined project

A strategy refresh, campaign launch, content initiative, or reporting improvement with a clear scope and deliverables.

Keep moving forward

Ongoing partnership

Fractional marketing leadership and hands-on support to keep the strategy, execution, and measurement connected.

Let’s talk

What needs to work better in your marketing?

Tell me a little about your business, what you’re trying to improve, and where you could use a hand. We can start there.

Email Ariel ariel@marketwitz.com
617.640.6676 Connect on LinkedIn

Based in Massachusetts. Working with businesses beyond it.